Case Studies | Artica Systems

Artica Systems | Website

CLIENT

About Video
Brand Photography Package
Website Design

PROJECT

Context & Challenge

Artica came to us with a clear mission: to stand apart in the cryotherapy space by showcasing not just what they do—but why they do it. Unlike other systems that begin with engineers and end-users as an afterthought, Artica was built from the ground up by a cryotherapy professional who truly understands the needs of practitioners and clients alike.

The challenge was to create a digital presence that reflected Artica’s unique position in the market: where passion meets precision, and where elegant, intelligent design elevates both form and function. The goal was to establish trust, convey expertise, and invite industry decision-makers to engage with a system purpose-built for them.

GOALS

Clinic and medical office owners
Gym and wellness studio operators
Industry professionals
High-end fitness and recovery specialists

AUDIENCE

Process and Implementation

Our approach blended storytelling with clean, functional design. We began by developing a storyboard and treatment that centered the founder’s voice, highlighting the deep expertise and real-world experience that drive Artica’s innovation.

We traveled to Portland to capture the essence of Artica through an on-location video shoot featuring the founding team. The video we produced went beyond technical specs; it revealed the people, the passion, and the philosophy behind the product.

Simultaneously, we built a sleek, modern website that could grow with the brand. Designed for clarity, responsiveness, and ease of use, the site positions Artica as a leader in both innovation and aesthetics, channeling the sensibilities of brands like Tesla and Apple.

Results and Impact

The final deliverables established a compelling digital foundation for Artica Systems; equipping the brand with powerful storytelling tools to connect with industry leaders. With a streamlined website and emotionally resonant brand video, Artica is now well-positioned to grow their presence, attract new business, and redefine standards in the cryotherapy space.