Case Studies | Famous Idaho Potato Bowl

ESPN: Famous Idaho Potato Bowl

CLIENT

Video/Design Campaign Package Including:

Print and digital promotional materials
Commercials and recap video of the event
Pre-Game event coverage and Bowl Game coverage

PROJECT

Context & Challenge

Amplify the Potato Bowl's presence across various media channels and visibility amongst their target audience.

Strengthen fan engagement and support for the event.

Foster community involvement and showcase the partners that contributed to the event.

GOALS

State of Idaho

College Football Fans

AUDIENCE

Process and Implementation

For two consecutive years, Foster’s Creative had the honor of contracting with ESPN to provide a marketing strategy and materials to promote their annual Famous Idaho Potato Bowl, one of the most anticipated college football games in the state of Idaho.

We developed a commercial and a multitude of other design assets (both print and digital) to advertise for the event, working with their internal team from conception to completion on all promotional materials.

We leveraged our creative campaigns to ensure high-impact marketing in order to drive attention and interest for the event.

Results & Impact

Foster's Creative was able to create a comprehensive and effective campaign that promoted the Potato Bowl, reaching a wide audience and achieving high engagement and event attendance.

The overall impact positioned the Famous Idaho Potato Bowl as a must-watch event in college football and furthered its foundation for sustained growth and success in future years.