To kick off the new year, we partnered with The Buffalo to launch the Choose Greatness campaign. Created to spark motivation, boost engagement, and grow the gym’s community through real stories and a shared pursuit of everyday excellence. Through a month-long mix of video storytelling, carousel posts, member spotlights, and a giveaway, we invited coaches and members alike to share how they’re showing up for themselves in 2021. From social posts to email blasts to a dramatic brand video, every piece of content was designed to remind people that greatness isn’t a distant dream: it’s a daily decision.