2025 Marketing Trends to Watch
Preparing for What's Next.
If 2025 taught us anything, it’s that change is constant and fast.
From the evolution of AI to the rise of hyper-personalized content, marketing teams everywhere have spent the year adapting on the fly. So what’s ahead in 2026?
We’ve rounded up a few trends we’re keeping an eye on, and how you can start preparing now.
1. AI-Powered Workflow Tools (with caution)
Even the best teams fall into the trap of overthinking, over-meeting, and under-delivering. Common culprits?
Decision paralysis: Too many ideas, not enough clarity.
Dispersed focus: Everyone’s juggling a dozen projects, and things don’t move forward.
Perfectionism: Waiting for the “perfect” version instead of shipping the first draft.
Let’s address the robot in the room.
AI tools have taken center stage in marketing. But not always in the most thoughtful ways. While we’re not recommending that brands hand over their ad copy or creative direction to algorithms. We are paying attention to how AI is streamlining workflows.
Research, rough idea outlines, note optimization, and organization - AI can help speed up content operations behind the scenes when used with intention.
Pro Tip: If you’re juggling a high volume of content, try using AI as a research assistant or content organizer. It’s a great way to stay efficient without sacrificing strategy, voice, and that human edge.
2. Community-Led Marketing Makes a Comeback
As we navigate a growing loneliness epidemic, people want to feel part of something again. Whether it’s niche Discord groups, in-person activations, or creators bringing their audience behind the curtain, community is back at the center of good marketing.
Pro Tip: Build moments for connection into your strategy.
Polls
Collaborative content
IRL events
Even a shared mood board
Give people a reason to feel involved.
3. Interactive Content is the New Scroll-Stopper
Static posts are out. In 2026, interactivity wins. Quizzes, animated stories, live Q&As, and gamified shopping experiences will continue to rise as audiences seek more engaging brand touchpoints.
Pro Tip: Test one low-lift interactive format early in Q1. Like an Instagram story series, an email quiz, or a simple Typeform. See what resonates.
4. Multi-Sensory Storytelling Becomes a Differentiator
From audio-first formats to tactile experiences (like printed books or brand zines), marketers are leaning into full-spectrum storytelling that goes beyond the screen. In a world of digital overload, physical and sensory moments stand out.
Pro Tip: Think about how your brand feels. Can you evoke emotion through texture, music, or scent in your next campaign?
The best way to stay ahead of the curve isn’t to chase every trend. It’s to choose the ones that align with your values, audience, and capacity. Focus on creating meaningful moments, building real connections, and being willing to test (and pivot) along the way.
Actionable Tip: Plan One Test Drive.
Pick one emerging trend from this list (AI tools, interactive content, a community experiment) and commit to a small test in Q1.
Here’s how:
Choose your trend: What aligns best with your brand or audience?
Pick a low-lift version: Keep it simple, a poll, a pilot event, a mockup.
Define success: What would make this test worth continuing or scaling?
Set a date: Put it on the calendar, assign a lead, and make it real.
Trends don’t mean much unless you put them in motion. A single test is often all it takes to unlock new possibilities.
Need help mapping your 2025 marketing strategy? Let’s build something future-ready, together. Connect with us.
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