Case Studies | Cake & Crumble
We worked with a high-end gluten-free bakery to guide a complete rebrand, everything from helping them decide on a new name to reimagining their visual identity and online presence. Known for their exquisite, entirely gluten-free wedding cakes and floral-inspired desserts, the client needed a brand that matched the care and artistry behind their work. We delivered a full website redesign with a modern, romantic layout, strategic UX, and SEO optimization, paired with a site editing tutorial to support long-term ease of use. The brand refresh included an updated logo, style guide, a new packaging strategy, business cards, and a vehicle wrap, all designed to make their “Secretly Gluten Free” message more visible. We also produced an “About Us” video and a branded photo package to capture both lifestyle moments and the detailed beauty of their products. The result is a cohesive, elevated brand that reflects their commitment to quality, artistry, and care.
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Cake & Crumble
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