For Almond Roca’s Mother’s Day campaign, we created Sweet Moments, a tranquil, 30-second spot that honors the quiet rituals and lasting bonds between mothers and daughters. Set at a peaceful fishing spot in the early morning light, the ad captures a shared tradition between a mom and her daughter: casting lines, swapping stories, and savoring a favorite treat: classic Almond Roca. Shot with an intimate, documentary-style approach and natural sound design, the campaign emphasizes simplicity, connection, and generational warmth. Alongside the hero video, we delivered a suite of social cuts and a photo pack designed for multi-channel use, building both brand awareness and emotional resonance with Almond Roca’s core and millennial audiences.