For this 80s-themed Mother’s Day campaign, we partnered with the client on a fully styled retro photoshoot featuring vintage looks, product integration, with fun little nods to the era. From there, we built out a full package of event collateral: including social graphics, reels, a promo poster, and copy that reminded audiences that none of us would be here without our moms (literally). The final campaign struck just the right balance of fun and heartfelt, tapping into the past to celebrate the people who shaped us into who we are.