To launch Taco Time NW’s limited-edition Cascade Crisp Taco, we developed a creative campaign that blended playful nostalgia with regional pride. Inspired by the dramatic tone of late 90s and early 2000s commercials, the campaign leaned into the scale of the product: Taco Time’s biggest taco ever, while anchoring it in the brand’s Pacific Northwest roots. Our team produced a 30-second launch reel & logo. The combination of stylized voiceovers, vintage-style editing resulted in a fun, distinct campaign that still remains true to Taco Time’s voice.